In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the art and strategy of launching new products or services. With a balance of humor, real-life stories, and expert insights, they explore how businesses can introduce offerings that truly connect with customers. The hosts emphasize starting with the customer's problem, involving the team without losing decisive leadership, and creating buzz that converts curiosity into sales. From internal excitement to external impact, this episode is a must-listen for business owners looking to launch smarter and grow stronger. Main Takeaways: Start with the Problem, Not the Product: Ensure your offering solves a real pain point for your audience. Test Before You Leap: Use surveys, soft launches, and customer feedback to validate your concept. Lead with Vision: Seek team input, but remember leadership means making the final call. Create Internal and External Momentum: Align your team and use teaser campaigns and social media to build anticipation. Reward Loyalty: Leverage email lists to offer early access or bonuses to existing customers. Use Social Proof: Testimonials and case studies build credibility and trust during a launch. Focus on Benefits Over Price: Lead with the transformation your product offers. Follow Through: A clear call to action and post-launch nurturing are key to long-term customer relationships.