In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham break down one of the most misunderstood drivers of small business growth: timing . Trends aren't just buzz—they're signals. The businesses winning market share today aren’t always the smartest. They’re the ones moving faster . Spotting early patterns. Acting before consensus. Testing before perfection. And turning ideas into offers before the crowd shows up. This conversation is about sharpening your awareness, upgrading your decisions, and taking proactive control of growth. If you’ve ever missed an opportunity because you waited “to see how it plays out,” this episode is your wake-up call. You don’t need to predict the future. You need to listen better , move quicker , and package smarter —starting now. In this episode: Why trend timing beats trend chasing If you're waiting on a report to confirm what your customers already told you, you're behind. Market share is captured in the gap between early awareness and mass adoption. How to build your “Trend Radar” Your next growth opportunity is already showing up—in customer complaints, requests, and unexpected purchases. You just haven’t systemized listening yet. The myth of going “all in” The best ideas don’t start as big bets. They start as small, fast experiments. 90-day sprints, soft rollouts, and test offers let you learn quicker and risk less. Turning trends into actual offers Buzz doesn’t convert—clarity does. It’s not about launching the next hot idea. It’s about simplifying decisions, selling the outcome, and showing how the trend helps your customer win. Why “consensus” is your enemy By the time everyone agrees a trend matters, the advantage is gone. Real leaders act on evidence, not certainty—and that’s where the edge lives.

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into one of the most surprising reasons growth stalls in business: comfort. When things are going well, most business owners loosen the grip. They stop measuring, challenging, and pushing — and that’s exactly when momentum begins to leak. This conversation isn’t about surviving the hard times. It’s about thriving in the good ones — and learning how to protect your mindset, standards, and strategy when success is on your side. If you're serious about building lasting growth, it’s time to stop coasting on wins—and start leading with precision, alignment, and discipline. In this episode: Why success isn’t the finish line The most dangerous phrase in business? “We’re good.” Success can trick smart leaders into relaxing the very behaviors that built the win in the first place. The trap of hustle energy Urgency might fuel your first wave of growth—but scale comes from systems, clarity, and intentional decisions, not just working harder. How fear mutates in success When things go well, fear doesn’t disappear—it shifts. Leaders start worrying if they can repeat it, maintain it, or deserve it. That anxiety shows up in poor decisions and stalled progress. The problem with celebrating too long (or not at all) You need micro-celebrations that refuel and refocus. Celebrate the win—and then feed the machine. Why your inputs must evolve You can’t grow if you’re still having the same conversations. As your business levels up, your advisors, content, and peer group need to upgrade too. How to keep your momentum—without burning out Staying aggressive doesn’t mean staying anxious. It means staying intentional, staying aligned, and staying hungry.