Under-appreciated Sales Strategies to Drive Growth with Current Clients

Cory Mosley

In this episode of the Grow Business Podcast, Cory Mosley hands the mic to Lon Graham for an in-depth look at the Sales Pillar, one of five essential pillars from Cory’s latest book, Positioned for Growth™. This engaging role reversal offers fresh insights into leveraging existing clients to drive sales and revenue growth.

Lon leads the discussion with actionable strategies, personal stories, and a touch of humor, making this episode a must-listen for entrepreneurs looking to maximize opportunities within their current customer base.

Plus, Cory provides a quick dive into Positioned for Growth™, now available on Amazon, offering valuable tools to modernize and scale your business.

Main Takeaways:

Maximizing Existing Clients: Strategies for identifying overlooked growth opportunities.
Referral Rewards & Loyalty Programs: How to incentivize and engage your current customer base.
Revenue Growth Strategies: Exploring memberships and repeat purchase opportunities.
Clear Communication: Ensuring clients fully understand the range of services or products you offer.
Trust and Rapport: Building on established client relationships for sustainable business growth.

Key Takeaways:

Ask for More Business: Don’t overlook the power of directly engaging current clients to uncover hidden opportunities.
Use Incentives Strategically: Referral rewards and loyalty programs not only deepen client engagement but also attract new customers.
Focus on Consistency: Memberships and increasing purchase frequency create a steady revenue stream.
Communicate Effectively: Clearly showcase all your offerings to maximize client value.
Communicate Effectively: Clearly showcase all your offerings to maximize client value.

Resources Mentioned:

Positioned for Growth™ By Cory Mosley

Credits:

Hosted by: Cory Mosley, Business Growth Strategist
Co-Hosted by: Lon Graham, Voice of Reason
Produced by: Willie H.

Disclaimers

< Older Post

Newer Post >

Share Post

Free Will Leadership: Defining Boundaries for Business Success

By Cory Mosley • February 20, 2025

Join host Cory Mosley and co-host Lon Graham for a lively and insightful episode of the Grow Business Podcast. Packed with practical wisdom and plenty of laughs, this episode is a must-listen for business owners looking to overcome common growth challenges. Cory and Lon break down the essentials of keeping up with your evolving customers, crafting a standout value proposition, and avoiding the trap of outdated marketing tactics. Their candid conversation and sharp business insights will challenge you to rethink your approach to growth and help you sharpen your marketing strategy. Main Takeaways: Regularly review and update your Ideal Customer Profile (ICP) to reflect changes in customer needs and behavior. Develop a clear, differentiated value proposition that answers the critical question: “Why should customers choose you over the competition?” Identify and address marketing blind spots—such as outdated strategies or misaligned messaging—that can slow your growth. Go beyond basic demographics; consider psychographics and problem-solving when shaping your marketing approach. Avoid spreading your marketing efforts too thin across every platform. Focus on the channels that genuinely reach and resonate with your ideal audience.

The Growth Factor: Building Stronger Teams & Businesses

By Cory Mosley • February 17, 2025

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham take listeners on a journey from personal music tastes to the critical decisions that shape a thriving business. While sharing candid anecdotes and leadership insights, they explore the challenges of managing team dynamics, recognizing when a “high performer” may actually be a liability, and the importance of making tough calls for long-term success. Through the lens of Cory’s five pillars of business growth—Mindset, Sales, Marketing, Operations, and People—this episode provides actionable strategies for fostering a strong, aligned team and scaling a business effectively. Main Takeaways: A single “high-performing” employee can negatively impact team morale and long-term success. Leadership requires tough decisions, including knowing when to let go of problematic team members. Feedback should be future-focused, guiding employees toward improvement rather than dwelling on past mistakes. Resistance to change and growth—whether in mindset, technology, or team structure—can hold a business back. Trusting your intuition as a leader is crucial when assessing an employee’s fit within the company. A well-rounded team, including both full-time employees and gig workers, must align with the company’s values and growth objectives.

Where Are Your Customers? Winning Sales Strategies for Today’s Market

By Cory Mosley • February 5, 2025

Get ready for a lively, insight-packed episode of the Grow Business Podcast with hosts Cory Mosley and Lon Graham. From hilarious banter about Equalizer 3 to real talk on sales, AI, and digital strategy, this episode blends entertainment with powerful business insights. Discover why AI should enhance—not replace—personal connections, how to choose the right platforms for your business, and why short-form video and voice search are game-changers. Whether you’re a local pet store diving into TikTok or a service provider navigating SEO and customer reviews, this episode delivers real-world strategies to help you grow. Main Takeaways: AI & Personalization: Use AI as a tool, but keep human connection at the core of your business interactions. Smart Social Strategy: Master one platform before expanding—quality trumps quantity. Short-Form Video Power: Leverage reels, TikToks, and YouTube Shorts to boost engagement. Voice Search Optimization: Adapt your business for smart speakers and virtual assistants. Social Proof Matters: Customer reviews and online reputation can make or break trust. Interactive Content Wins: Polls, quizzes, and engagement tools help foster deeper customer connections.