Driving Growth: The Power of the Identify, Isolate, and Attack Strategy

Cory Mosley

In the dynamic business world, stagnation is not an option. Every ambitious entrepreneur seeks to push beyond current limits to seize the potential of tomorrow. But how can we pave the path to growth when obstacles obscure our vision and impede our progress?

A Strategy for Growth

To navigate through challenges effectively, adopting a clear, actionable strategy is crucial. This approach centers around three pivotal actions: identify, isolate, and attack. Just as in life, recognizing a problem is the first step toward solving it, and the same applies to business.

Identifying the Obstacles The first step is identification—your guide to pinpointing core issues. Is your company facing a growth slowdown? Are profitability and customer satisfaction metrics falling short? Deeply examine the five key pillars of business success: Service, Quality, Finance, Brand, and Growth. Identifying these issues requires a thorough internal review to understand the root causes.

Isolate to Understand Once you’ve identified an area of concern, the next step is to isolate it. Narrowing down the problem allows for focused analysis. Is it customer service standards impacting your reviews? Or perhaps an internal process creating friction? Conduct a detailed assessment to pinpoint the exact element needing attention—whether it’s people, processes, or products.

Attacking the Problem After isolating the root cause, the next phase is to attack—strategically and precisely. Implement targeted actions to retrain, coach, or even replace systems, processes, or individuals causing issues. This step involves overhauling and optimizing solutions to address the identified problems effectively.

Why This Strategy Works

This method ensures businesses address underlying issues rather than merely treating superficial symptoms. By focusing efforts and resources on the most pressing concerns, you can drive impactful, sustainable growth.

Challenge to Conventional Wisdom

While straightforward in theory, executing this strategy demands agility and adaptability in the digital age. With high customer expectations and competitive pressures, addressing issues like a low Google review rating is crucial. This strategy encourages decisive, well-informed actions to enhance your market position.

The Core of Success

Ultimately, precise problem identification and targeted action lead to sustainable growth. This approach underscores that every challenge is an opportunity to become smarter and more resilient. With the Identify, Isolate, and Attack strategy, your growth aspirations can become reality through relentless improvement and strategic clarity.

Key Takeaways

Growth Dictates Strategy: Align actions with both short-term and long-term growth goals.
The Importance of Focus: Prioritize areas affecting customer satisfaction and operational efficiency.
Adaptive Tactics: Embrace necessary changes in personnel, processes, or practices.
Courage and Wit: Make tough decisions based on thorough analysis.

Join the Movement towards Excellence

Your vision for growth matters, and your drive for improvement can set you on a path to success. Explore our insights and strategies to redefine obstacles as opportunities. Connect with our community and chart your course to a prosperous future.

Ready to transform your business strategy? Visit corymosley.com to learn more and start your journey towards unlocking growth and excellence.

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The Power of Focus: Eliminating Negativity & Achieving Growth

By Cory Mosley • April 2, 2025

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham dive into the critical role of mindset in business success. They break down the five pillars of growth—mindset, sales, marketing, operations, and people—and emphasize how each contributes to long-term achievement. The conversation explores chronotypes and how understanding your natural productivity rhythms can improve efficiency. Rather than following generic advice, Cory and Lon encourage listeners to build personalized routines that align with their energy levels. They also discuss mental nutrition—the importance of filtering out negativity and replacing it with positive inputs that drive success. A key theme is future-self thinking—making decisions today as if you’ve already reached your goals. Additionally, the episode highlights the power of focus, explaining that dwelling on problems only creates more problems, while focusing on possibilities leads to solutions. They share insights on how negative influences can hinder team performance, citing research showing that a single toxic individual can reduce a group’s productivity by 40%. The takeaway? Surround yourself with growth-minded individuals and aim for progress over perfection—because striving for excellence is more valuable than chasing unattainable perfection. Main Takeaways: Mindset drives success— focus on growth, not limitations. Chronotypes matter— work with your natural rhythms for peak productivity. Mental nutrition is key— filter out negativity and control your inputs. Future-self thinking— act today as if you’ve already achieved your goals. Focus creates results— problems grow when you focus on them, so shift to possibilities. Negativity is contagious— a toxic person can decrease team performance by 40%. Progress over perfection— strive for excellence, not unrealistic standards

From Outdated to Outstanding: Mastering Customer & Employee Experience

By Cory Mosley • March 26, 2025

In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham dive into the critical role of innovation in driving business success. They explore how outdated technology, shifting customer expectations, and stagnant growth signal the need for change—and why failing to evolve can leave businesses behind. The discussion covers real-world examples, including the decline of brands like Sears and Kmart, to highlight the dangers of ignoring innovation. The hosts break down the five pillars of business growth—mindset, sales, marketing, operations, and people—and how strategic innovation in these areas can propel companies forward. They also tackle the impact of technology on customer and employee experience, emphasizing how outdated systems, like dot matrix printers, create inefficiencies that hurt satisfaction and productivity. Employee engagement is another focal point, as they reveal how high turnover and low motivation often indicate deeper business issues. To help businesses navigate innovation effectively, they introduce the concept of an "innovation filter"—a checklist to evaluate new ideas and ensure they align with long-term goals. The episode wraps up with actionable insights on how to embrace innovation strategically, avoid chasing trends without purpose, and create a sustainable competitive advantage. Main Takeaways: Outdated technology and legacy systems can bottleneck customer and employee experience. Business growth depends on balancing internal innovation with competitive awareness. Employee engagement and retention are key indicators of business health. Chasing trends without strategy can waste resources—use an “innovation filter” instead. Smart innovation is intentional, solving real business challenges rather than just following fads.

The True Cost of Cutting Costs: Avoiding Business Pitfalls

By Cory Mosley • March 20, 2025

In this insightful episode of the Grow Business Podcast, hosts Cory Mosley and Lon Graham tackle the challenges of cost-cutting while maintaining business growth and stability. They discuss the risks of slashing marketing budgets, laying off key employees, and delaying technology upgrades—all of which can have long-term negative impacts. The conversation also explores how a business’s physical appearance affects customer perception, using real-world examples like a run-down Wendy’s to highlight the importance of timely renovations. Cory and Lon share practical strategies for smart cost-cutting, such as eliminating unnecessary expenses, leveraging automation, renegotiating vendor contracts, optimizing space, and refining product offerings to focus on what drives profitability. They wrap up with actionable insights to help business owners make strategic spending decisions that support long-term success, even in uncertain economic conditions. Main Takeaways: Cutting marketing and sales budgets can stifle business growth—invest wisely instead. Laying off key employees can lead to a loss of expertise and operational inefficiencies. A neglected physical appearance can harm customer perception and revenue. Smart cost-cutting involves eliminating wasteful spending while investing in high-ROI strategies. Regular cost audits help businesses align expenses with growth goals.