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Brand Modernization: The 2025 Business Growth Secret

Cory Mosley

In this episode of The Grow Business Podcast, Cory Mosley and Lon Graham dive into the power of brand modernization as the ultimate business growth secret for 2025.


Through a mix of personal anecdotes, humor, and insightful observations—touching on everything from haircuts to business strategies—Cory highlights why agility and innovation are critical for businesses to thrive. He argues that a modern, cohesive brand isn’t just a “nice-to-have”—it’s essential for credibility, competition, and cultural relevance.


This engaging discussion brings to life how branding shapes business success and consumer perception, making it a must-listen for entrepreneurs ready to level up.

Key Takeaways:

  1. Brand modernization is key: Staying relevant and competitive requires an updated, cohesive brand strategy.
  2. Brand recognition matters: A modern brand can increase recognition by up to 80%.
  3. First impressions are fast: Your brand—especially online—gets judged within 8 seconds, emphasizing the need for a strong digital presence.
  4. The cost of neglect: Outdated branding risks lost relevance, eroded trust, and missed growth opportunities.
  5. Growth depends on perception: How your brand is seen and engaged with directly influences business success.

Resources Mentioned:

Credits:

  • Hosted by: Cory Mosley, Business Growth Strategist
  • Co-Hosted by: Lon Graham, Voice of Reason
  • Produced by: Willie H.

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