In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times. The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.  The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways: Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI. Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities. Strengthen Cash Flow: Offer prepayment incentives to bolster working capital. Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns. Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely. Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty. The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability. Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.

In this dynamic episode of the Grow Business Podcast, Cory Mosley and Lon Graham tackle the challenges of navigating a volatile economy with both strategy and humor—kicking off with a lighthearted story from a wrestling tournament before diving into the serious business of growth in uncertain times. The episode centers on helping business leaders thrive amidst economic turbulence, tariffs, and shifting consumer behavior. Cory emphasizes the importance of staying informed without becoming overwhelmed, urging listeners to adopt a mindset of preparation over panic.  The conversation explores Cory’s five principles of business growth—mindset, sales, marketing, operations, and people—and how each one must adapt in a price-sensitive and rapidly changing market. Main Takeaways: Value Over Price: Shift from discount-driven selling to value-based conversations that focus on outcomes and ROI. Know Your Clients: Engage top customers to understand their pain points and uncover new opportunities. Strengthen Cash Flow: Offer prepayment incentives to bolster working capital. Resilient Marketing: Communicate stability, test recession-proof offers, and speak directly to customer concerns. Flexible Operations: Build buffers into supply chains, cut inefficiencies, and monitor pricing closely. Invest in People: Use non-cash incentives to retain talent and maintain morale during uncertainty. The hosts introduce the idea of a Resilience Scorecard, encouraging businesses to assess their pricing flexibility, revenue sources, team adaptability, and contingency planning. It’s a proactive approach that isn’t just for crisis mode—but a blueprint for long-term growth and stability. Above all, Cory and Lon remind listeners to filter the noise, stay curious, and lead with clarity—because in uncertain times, clear communication and strong leadership are more powerful than ever.