Welcome to another episode of The RVA Small Business Show with your host Cory Mosley. In today’s segment, we are joined by Scott McKain; CEO, The Distinction Institute.

Scott McKain is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition.

Don’t make it right. Get it right. Customers don’t want us to be focused on making it right. They want us to get it right. -Scott McKain

Creating Distinction: The Key to Business Success

Scott emphasizes that businesses must create distinction to attract customers and retain their loyalty. What does it mean to be distinct? It’s about offering something unique and valuable that sets you apart from the competition.

Ask yourself:

  1. What makes my business different?
  2. What do we do better than anyone else in our industry?

By addressing these questions, you’ll be on the path to creating distinction and thriving in business.

The Power of Personal Branding

Personal branding is an essential aspect of creating distinction in your business. It’s about showcasing your unique skills, expertise, and personality to build trust and credibility with your target audience. Your personal brand is the face of your business, so it’s crucial to invest time and effort in developing a strong and consistent image.

Consider the following questions to help you hone your personal brand:

  1. What are my strengths?
  2. What are my core values?
  3. What unique experiences or perspectives do I bring to the table?

By answering these questions, you’ll gain a deeper understanding of your personal brand and how it can contribute to your business’s success.

The Importance of Customer Experience

Customer experience is a crucial factor in creating distinction. It’s not just about offering a high-quality product or service; it’s about delivering a memorable experience that keeps customers coming back for more. According to Scott, businesses must focus on the entire customer journey, from the first point of contact to ongoing support and engagement.

Ask yourself:

  1. How can we make our customers’ lives easier?
  2. What can we do to surprise and delight them at every touchpoint?

By prioritizing customer experience, you’ll create loyal customers who become advocates for your business.

Lessons from Industry Leaders

Scott has worked with some of the world’s most successful companies, and he’s learned a few valuable lessons along the way. Here are some key takeaways from his experiences:

  1. Be authentic: Authenticity is crucial in business. Be true to your values and communicate openly and honestly with customers. Authenticity builds trust, which is the foundation of any successful business relationship.
  2. Embrace innovation: Continually look for ways to improve and innovate in your business. Stay ahead of the curve by anticipating industry trends and customer needs. Embracing innovation will help you maintain your competitive edge and create distinction.
  3. Cultivate a strong company culture: A positive and inclusive company culture attracts top talent and fosters employee engagement. When your team is passionate about your mission and values, they’ll go above and beyond to help your business succeed.

Key Takeaways:

  1. Creating distinction is essential for attracting and retaining customers in a competitive market.
  2. Personal branding is a powerful tool for showcasing your unique skills, expertise, and personality.
  3. Prioritizing customer experience can turn satisfied customers into loyal advocates for your business.
  4. Authenticity, innovation, and a strong company culture are key components of a successful and distinct business.

Connect With Scott McKain
LinkedIn
Website
Twitter
Instagram

Click here to purchase your copy of “The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work”