customer journey

Customer Journey

Mastering Customer Journey Touchpoints: A Business Owner’s Guide

As a business owner, you’re undoubtedly aware that your success hinges on more than just offering a great product or service. It’s about the whole experience you provide to your customers, from their first interaction with your brand to their last. This is often referred to as the ‘customer journey’, an essential concept for any […]

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Grow Podcast Episode 2

Episode 2: Inspecting the Customer Journey, First Impressions, and Cold Outreach Mistakes To Avoid

Show Notes In this podcast episode, Cory Mosley and Kerry James discuss the importance of a well-functioning website and attention to detail in business growth. Cory shares personal experiences of receiving unsolicited emails and visiting websites that were poorly designed and had technical issues. They highlight the negative impact these experiences can have on a

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Email Marketing

The Power of Email Marketing Drip Campaigns for Small Businesses

As a small business owner, you are undoubtedly always on the lookout for effective strategies to stay engaged with your customers and nurture your leads. Enter the world of email marketing drip campaigns, a powerful tool that, if leveraged correctly, can dramatically elevate your customer engagement and boost your sales. But what is it, and

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