PR CRISIS MANAGEMENT IN A SOCIAL MEDIA WORLD
A 7-STEP ACTION PLAN TO SURVIVE & THRIVE
About the Presentation
Many companies love the idea of having a viral moment on social media that leads to significant exposure and big sales. What happens, though, when customers or employees create social media disasters? (Think United Airlines and Popeyes Chicken)
Having a social media pr crisis strategic action plan and protocol no different than a building evacuation plan in the event of an emergency is vital to your organization’s ability to control damage to your brand, reputation, and bottom line.
Hear from Award-Winning Business Growth Catalyst Cory Mosley as he lays out a 7-step action plan to take control of any social media pr challenge.
This engaging presentation includes real-world stories from Cory’s experience working with Volkswagen of America during their “Diesel Gate” PR Crisis.
- Learn how to identify the 3 characterisitcs of a crisis
- Gain an understanding of how an issue becomes a crisis
- Engage with the 5 W’s of Crisis Management PR
- Walk step-by-step with Cory as you create your own 7-step action plan