Fiyin Obayan is the CEO and founder of Okiki consulting, which empowers entrepreneurs and business owners to tell their personal, and company brand stories through video content.
As a content creator and social media consultant she loves to educate audiences on how to dominate LinkedIn. She became passionate about this topic relatively recently, in September 2019. She began looking at the LinkedIn platform as more than just networking, but as a real opportunity to promote your personal brand and become a thought leader in your industry. It’s helped her, and her commitment now is to help as many others as she can.
Fiyin took her LinkedIn profile connections in growth from September 2019 over 6000 and since connected with major influencers across the globe and even had a partnership with IBM.
During this episode, Cory and Fiyin discuss how to dominate LinkedIn. Learn about opportunity through organic content and working on your strategic connections to expand your network. Fiyin discusses some tips and tricks about sharing your content on LinkedIn.
37: Show Notes:
4:05 – Fiyin’s Story
7:44 – Common mistakes Fiyan sees on LinkedIn
11:23 – Fiyin’s advice for staying motivated and engaged – the tipping point
16:10 – Focus on strategic connections
21:14 – Passion vs opportunity – Jumping into entrepreneurship right out of college
32:53 – Fiyin’s advice on approach to connecting then building up the conversation
39:54 – Fiyin’s craziest entrepreneurship moments
42:10 – Rapid fire questions!
45:03 – Entrepreneurship trivia!
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