Welcome to another episode of The RVA Small Business Show with your host Cory Mosley. In today’s segment, we are joined by David Newman, author of Do It! Selling.

David Newman is a Certified Speaking Professional and member of the NSA Million Dollar Speakers Group. David is the author of the business bestsellers, “Do It! Marketing”, “Do It! Speaking and “Do It! Selling”.

He helps solo consultants and business coaches grow their revenues by 50%-500% in less than 15 months. Nothing makes David happier than client results. (Well, maybe puppies – but that’s it!)

We’re all about implementation. And it’s the implementation that creates results. -David Newman

Uncover the Secrets to Smarter Selling

In his book, David emphasizes the importance of understanding today’s buyers, as their needs and expectations continue to evolve. To effectively sell to these modern customers, businesses must adapt their sales methods and strategies accordingly. Below, we break down some of the key takeaways from Davis’s interview and his book “Do It! Selling.”

Align Your Sales Approach with Today’s Buyers

To connect with your target audience and persuade them to purchase your products or services, you must first understand their needs, preferences, and expectations. David advises business owners to adopt a customer-centric approach to sales, focusing on providing solutions to their potential customers’ problems rather than merely pushing products.

Build Trust and Establish Credibility

Establishing trust with your potential customers is crucial for fostering long-term relationships and securing repeat business. David recommends adopting a consultative approach to sales, offering valuable advice and insights to your prospects without expecting an immediate sale in return. This approach demonstrates your expertise and genuine desire to help, which can significantly boost your credibility and trustworthiness.

Leverage Storytelling to Engage and Persuade

David highlights the power of storytelling as a persuasive sales tool, emphasizing the importance of crafting compelling narratives that resonate with your target audience. By sharing relatable stories that demonstrate your product or service’s value, you can effectively engage your prospects and create a strong emotional connection that ultimately drives sales.

Embrace the Power of Digital and Social Media Channels

In today’s digital age, leveraging online platforms and social media channels is essential for reaching a broader audience and generating more leads. David encourages business owners to harness the power of these platforms to share valuable content, engage with their target audience, and showcase the unique value of their offerings.

Implementing David Newman’s Sales Strategies

With these insights from his book “Do It! Selling,” businesses can transform their sales strategies to better align with the needs and preferences of today’s buyers. By focusing on building trust, leveraging storytelling techniques, and embracing digital channels, businesses can significantly enhance their sales efforts and drive growth.

Key Takeaways:

  1. Adopt a customer-centric sales approach to better understand and address the needs of today’s buyers.
  2. Focus on building trust and establishing your credibility through a consultative sales approach.
  3. Leverage the power of storytelling to engage and persuade your target audience.
  4. Harness digital and social media platforms to broaden your reach and generate more leads.

Connect With David Newman
LinkedIn
Website
Do It! Marketing Manifesto
On Demand Training 

Click here to purchase your copy of “Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees”

Disclaimers