In this episode of Presence Principle Radio we talk with Branding Expert Paul Potratz.

We discuss:

  • The 4 C's
  • Personal Brand
  • Mistakes people make when they cut corners
  • Where you should invest on your brand

Presence Principle Radio is broadcast weekly on WRVA1140AM, broadcasting from Richmond, VA. Cory discusses how to become more credible, likeable, and bankable as an entrepreneur or business start-up.