People want something or someone to believe in. They want to know that what they do isn't just for the sake of doing something. They want to be a part of something great.
If members of your team heard someone making disparaging comments about your organization, how many of them would stand up and defend it? How many of them would chime in with their own negative comments?
Personally, I want the guys and gals on my team to be champions of the organization. I want them to be proud of where they work. The only way to do that is to inspire your people and make them believers in what they do.
Until next time, continued success!