Traditionally, we think of digital marketing as pay-per-click advertising or search engine optimization. The reality is there is so much more to consider. You must decide whether your current strategy is really working before you dump more money into a failing plan.
To do that, determine which areas on your website are attracting the most eyes and which buttons visitors are hovering over the most, and for how long. These types of insights should be major considerations when it comes times to redesign or refresh your site's design. Remember the name of the game is lead generation.
I also recommend looking into Interent remarketing, which is a way to track all those customers who came to your site, looked around and left without taking action. With this knowledge, you'll be able to remarket your sites products to them continuously as they surf the internet.
Until next time, continued success!